Young companies in the financial field in London are breaking the mould and disrupting the status quo that was maintained by high-street lenders and banks. Pioneering companies like Wonga are growing exponentially. Wonga achieved a nearly 300 percent rise in net profit, with business increasing threefold, in only one year. This sort of success is inspiring workers in the financial services sector to take the plunge into entrepreneurship and cause further disorder to the traditional market. Entrepreneurs are thriving on technology; companies like TransferWise are actively undercutting banks with online currency transfer and exchange and wonga.com is using a fully automated system as chief decision maker for all loans.

Many are convinced that national football is no longer a game, but a business, both for the clubs and the sponsors. Newcastle United has a new sponsor – the short-term loan company Wonga. Wonga has sponsored other clubs in the past – Blackpool was the first English club that Wonga sponsored, and the Scottish Premier League club Hearts is another. 
But Wonga has endeared itself to Newcastle fans by giving them back the name of their grounds – St. James’ Park – and in return the players will wear the Wonga name proudly. Clubs cannot survive without funding, and when the choice is between their soul and their striker, it is not a hard one to make.